Careers at Bellroy
Marketing Effectiveness Analyst

In a nutshell

At Bellroy, we don’t just market products, we tell meaningful stories and seek to understand what actually drives customer behaviour. We’re looking for someone who thrives on solving complex, cross-channel marketing puzzles by diving beneath surface metrics and uncovering insights others might miss.

This role sits within our Paid Marketing team, but your impact will stretch far beyond. You’ll build the dashboards, design the tests, and create the analytical frameworks that help us understand true marketing effectiveness. Part of that is evolving our Marketing Mix Modelling (MMM), but it’s bigger than any single tool - you’ll design experiments, challenge assumptions with data, and help the team move faster with more confidence. The best part? You’ll have real autonomy to shape how we measure and improve performance.

This is a role for someone who sees opportunity where others see complexity. Someone who can build clarity from ambiguity and create solutions that actually get used, even when that means wrangling stakeholders, navigating competing priorities, and figuring out answers to questions we haven’t fully defined yet.

If you’re energised by turning data into insights that help teams make smarter decisions, and you have the analytical chops to back it up, this role might be exactly what you’re looking for.

You could be the one if you

  • Have 5-7 years analysing data in a business context (bonus if it’s marketing, but we value sharp thinking over specific experience)
  • Can write SQL queries in your sleep, build Google Sheets and Looker dashboards that others want to use, and maybe dabble in Python/R on the side
  • Think in ecosystems, not silos. You see how channels interact and influence each other across the customer journey
  • Understand there’s a real person behind every data point. You ground your analysis in actual customer behaviour, not just isolated metrics
  • Know enough about attribution, incrementality, and measurement frameworks to ask the right questions (you don’t need to be building MMMs from scratch)
  • Navigate cross-functional conversations with ease — building trust and alignment across teams with different priorities
  • Communicate insights, not just numbers and enjoy turning complex analysis into stories that stick
  • Can manage multiple projects and stakeholders without dropping balls — you know when to push forward and when to loop others in
  • Bonus: You’ve worked with GA4, Segment, BigQuery or similar platforms

If you were here last week, here are some of the things you might have done

  • Spotted something unusual in campaign performance data and dug deeper to understand why it’s happening, not just what
  • Built reporting that connects ad metrics to onsite performance, surfacing gaps between clicks and conversions
  • Partnered with a Performance Marketing Specialist to design an A/B test that was both technically sound and will lead to better decision-making
  • Simplified a dashboard after noticing which metrics get used, making it easier for others to get to the signal without the noise
  • Had a stakeholder push back on your findings, then worked with them to understand what they really needed to know
  • Sat with your manager to translate MMM outputs into recommendations that influence how budgets are allocated
  • Worked with the data science team on CLTV analysis, using SQL to identify the customer segments that can help inform our marketing strategy
  • Identified a gap in how we track customer journeys and started mapping out a solution, coordinating next steps with data engineering between meetings
  • Added documentation to our internal Marketing Data wiki, not just for yourself, but to make data more accessible for the wider team

Why work for Bellroy?

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.

We have carefully built our culture on radical effectiveness. Our credo is “smart people with good intentions who get shit done” (yes, really). We help our staff love their work and grow as people and have been recognized as Australia’s Best Place to Work 2021, in the ”< 100 Employees” category. If you are excited by the idea of working in an intellectually challenging environment, in an award-winning culture with genuinely great people, this might be the role for you.

Location and hours

This role is full-time and based in our Collingwood HQ with WFH flexibility.

Start Day: We’re ready when you are!


NOTRE MISSION

Imaginer de meilleurs moyens de transporter vos affaires.
Utiliser notre influence pour la bonne cause.
Aider le monde et notre équipe à s'épanouir.

Nos espaces

Bellroy' est un mélange de nos origines – Bells Beach et Fitzroy. Bells Beach apporte un côté décontracté alors que Fitzroy apporte un style urbain et créatif. La ville et la mer ; inspiration et aventure. Ensemble, ils créent le parfait équilibre.

Bells Beach

Notre QG à la plage se trouve juste derrière une grande dune de sable qui surplombe les spots de surf les plus réputés d'Australie. C'est là, dans le Maker Lab, que nos Product Designers innovent et que notre équipe commerciale passe la journée sur Skype en consommant une quantité copieuse de café. L'ambiance est plus tranquille ici que chez nos voisins de Fitzroy et nous aimons nous concentrer sur notre processus créatif. Nous allons au café d’à côté dès que nous avons une petite faim ou que nous voulons espionner les surfeurs. Parfait pour se ressourcer en respirant un peu d'air (salé) frais.

Fitzroy

Notre espace Fitzroy se trouve au cœur de Melbourne, où nos équipes créatives, marketing, ingénierie et opérations travaillent sur les campagnes et l'expédition sécurisée des produits Bellroy dans le monde entier. En sortant, vous découvrirez des rues animées (et le meilleur restaurant de ramen à cette extrémité de Tokyo).

A distance

En plus de nos deux sièges sociaux nous avons une équipe qui travaille à distance - de l'Australie occidentale à des régions de l'Asie, aux États-Unis, à l'Europe. Être global est au coeur de Bellroy car cela nous maintient connectés et nous permet d'envisager la vie sous plusieurs regards. Si vous disposez d'une connection internet et si vous avez de la flexibilité pour faire partie d'une équipe que vous ne verrez pas tous les jours, vous pouvez envisager de joindre notre grandissante toile globale.

Our team image

Notre équipe

Le succès de Bellroy dépend de la diversité de nos équipes. Nous sommes une belle bande de penseurs et d'artisans venant de plus de 25 pays (pour l'instant). Chacun a des compétences uniques qui sont mises à profit pour réaliser une vision commune - Imaginer de nouveaux moyens de transporter vos essentiels ; utiliser notre entreprise pour influencer le monde de manière positive ; aider la société, et notre équipe, à s'épanouir.

Voir notre page LinkedIn

En savoir plus sur Bellroy