Careers at Bellroy
SEO Specialist

IN A NUTSHELL

We’re searching for an SEO Specialist to champion our global SEO strategy across Bellroy.com and Amazon marketplaces. As an integral part of our Digital Sales team, you’ll work closely with our in-house team of digital specialists, and have direct access to, and work cross-functionally with, our in-house creatives, tech & data specialists who will support you on performance optimisation. We’re a growing business and our custom-built website supports 9 languages and 13 currencies to support our growth in global markets. You’ll be in charge of working with our copywriters, translators and content publishers to ensure that SEO is effective globally on bellroy.com and our Amazon marketplaces.

We need your SEO expertise to shape and execute core business processes and consult on key projects. You will have your finger on the pulse of changes in the SEO space, so that you can recommend and implement mitigations both reactively and proactively.

You know one small change can make a big difference, but won’t let perfect be the enemy of good. You’ll be the voice of SEO in the business, who will be able to not only advocate for SEO, but also to educate those around you. You will help improve SEO literacy in the business, but also work with teams on how to integrate it with minimal friction and disruption.

Bring us your problem solving brain, a data driven approach and a knack for linking an insight to a story that’s supported by numbers. In return we’ll offer you a world-class team to work alongside, the tools you need to do your thing, and great development opportunities.

IF YOU WERE HERE LAST WEEK YOU MIGHT HAVE...

  • Worked with our Copywriting team to discuss keywords and how we might integrate them into Google Shopping Feed titles and product page copy.
  • Spoken with our Japanese translator to understand how to improve high traffic pages to better optimise for keywords in the localised context.
  • Discussed your approach to a task with one of our Data Scientists to refine the analysis and ensure it delivers insights in which the business will have high confidence.
  • Consulted with Digital Management on an SEO-related project to justify its priority and answer any questions the team have on how it impacts other areas of the business.
  • Consulted our Advertising team on keywords strategy to ensure minimal cannibalisation between paid and organic keyword targeting
  • Reported on the results of a recent SEO test and made recommendations from these findings.
  • Provided a monthly snapshot of our organic search performance highlighting changes to key metrics and and insights that might explain why these changes occurred.
  • Explored a new AI tool to determine how it might manage large-scale content changes (while maintaining quality)

YOU COULD BE THE ONE IF YOU HAVE…

  • 3+ years experience in an SEO-focused role with experience assisting in translation and localisation processes for non-english speaking markets
  • The ability to manage stakeholders and desire to work collaboratively cross functionally
  • You live and breath SEO best practice, and know how to read the subtext to a recommendation
  • You value an evidence based approach over trends and hype
  • A healthy balance of SEO expertise and business acumen
  • An interest in how AI tools can help you work better and faster on a personal and larger business scale
  • A curious, analytical, data driven approach with a growth mindset and interest in continuous improvement, of skills, systems, processes
  • A strong interest in customer insights and human behaviour
  • The desire to work for a company that cares about doing good things for the world

WHY WORK FOR BELLROY?

We make great products that delight people in their everyday lives. We help our staff love their work and grow as people. We believe in working to help make the world a better place. As a certified B Corp , we pursue better ways to source our leathers (for environmental impact and animal welfare), reduce our impact on the environment and make sure our products last as long as possible. We are constantly looking for better ways to do… well, everything.

LOCATION AND HOURS

This role is full-time and based in our Collingwood office, with flexible working options.

Start Day: We’re ready when you are!


NOTRE MISSION

Imaginer de meilleurs moyens de transporter vos affaires.
Utiliser notre influence pour la bonne cause.
Aider le monde et notre équipe à s'épanouir.

Nos espaces

Bellroy' est un mélange de nos origines – Bells Beach et Fitzroy. Bells Beach apporte un côté décontracté alors que Fitzroy apporte un style urbain et créatif. La ville et la mer ; inspiration et aventure. Ensemble, ils créent le parfait équilibre.

Bells Beach

Notre QG à la plage se trouve juste derrière une grande dune de sable qui surplombe les spots de surf les plus réputés d'Australie. C'est là, dans le Maker Lab, que nos Product Designers innovent et que notre équipe commerciale passe la journée sur Skype en consommant une quantité copieuse de café. L'ambiance est plus tranquille ici que chez nos voisins de Fitzroy et nous aimons nous concentrer sur notre processus créatif. Nous allons au café d’à côté dès que nous avons une petite faim ou que nous voulons espionner les surfeurs. Parfait pour se ressourcer en respirant un peu d'air (salé) frais.

Fitzroy

Notre espace Fitzroy se trouve au cœur de Melbourne, où nos équipes créatives, marketing, ingénierie et opérations travaillent sur les campagnes et l'expédition sécurisée des produits Bellroy dans le monde entier. En sortant, vous découvrirez des rues animées (et le meilleur restaurant de ramen à cette extrémité de Tokyo).

A distance

En plus de nos deux sièges sociaux nous avons une équipe qui travaille à distance - de l'Australie occidentale à des régions de l'Asie, aux États-Unis, à l'Europe. Être global est au coeur de Bellroy car cela nous maintient connectés et nous permet d'envisager la vie sous plusieurs regards. Si vous disposez d'une connection internet et si vous avez de la flexibilité pour faire partie d'une équipe que vous ne verrez pas tous les jours, vous pouvez envisager de joindre notre grandissante toile globale.

Our team image

Notre équipe

Le succès de Bellroy dépend de la diversité de nos équipes. Nous sommes une belle bande de penseurs et d'artisans venant de plus de 25 pays (pour l'instant). Chacun a des compétences uniques qui sont mises à profit pour réaliser une vision commune - Imaginer de nouveaux moyens de transporter vos essentiels ; utiliser notre entreprise pour influencer le monde de manière positive ; aider la société, et notre équipe, à s'épanouir.

Voir notre page LinkedIn

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