Careers at Bellroy
Web Content Coordinator


At Bellroy, we pour our heart and soul into designing products that delight our customers every day. And we work hard to make sure folks all around the world have the chance to experience that. We offer our products on our own website which is available in 9 languages, 13 currencies, and is supported by a custom-built logistics and payments workflow, as well as a growing component library. We strive constantly to improve customer experience by offering audience-specific personalisation and a program of A/B testing.

We’re looking for a web content coordinator to help support us during a rapid period of growth and help us continue to provide great experiences on our website. You’ll work in a cross-functional team, collecting all the necessary assets and data to bring our products to life on our website. You will also be responsible for publishing a range of other content optimisations which cover Search Engine Optimisation (SEO), content personalisation, conversion rate optimisation and more. A general understanding of CMS and website editing will be required but we’re happy to teach you the additional technical skills as long as this is a direction you are interested in taking your career in.

If you bring your sharp, organised mind, project coordination skills and detail-oriented eye, in return, we will give you the right mix of stretch goals, support to develop your skills and an award-winning culture to be a part of.


  • An interest in learning about SEO, user experience, web analytics, and the inner-workings of an e-commerce company. You might have recently graduated or have a couple of years of professional experience under your belt and looking to use your skills in a different way (we are open to a range of backgrounds).
  • Experience editing online content and a general understanding of content management systems. Technical experience using HTML, CSS, git, SQL, and other programming languages would be a plus.
  • The ability to communicate and work well with others, you’ll work cross-functionally with the creative, product, data, tech, and operations teams.
  • Plate-spinning magical powers (those plates might include working in several content and data git repositories, juggling the configuration of several product releases, overseeing the release of new pieces of copy for the website, working on processes to improve our release accuracy, and looking for the next opportunity to build our website’s SEO).
  • You have a growth mindset and are looking to further develop your skillset, but also to help create better team capability with your contribution. You embrace failure as a learning opportunity and work towards continuous improvement.
  • Possess strong problem-solving skills and are logical and careful when decision-making.
  • The desire to work for a company that cares about doing good things for the world.


  • Launched a new product on our website and supported it with campaign content in collaboration with our in-house creative team.
  • Deployed an A/B test across our web platform to test a new hypothesis
  • Gathered copy from our creative team, and prepared the relevant files for import into our CMS
  • Liaised with various stakeholders to confirm the online merchandising approach for an upcoming new product release.
  • Conducted an SEO audit to ensure our key pages are optimising appropriately for our target keywords.
  • Audited key product pages to ensure they are using our most up-to-date templates from our component library.
  • Met with your manager for your weekly 1-1 and discussed a new concept you’ve been learning about or any roadblocks you need help with


Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.

We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really). We help our staff love their work and grow as people and have been recognized as Australia’s Best Place to Work 2021, in the "< 100 Employees" category. If you are excited by the idea of working in an intellectually challenging environment, in an award-winning culture with genuinely great people, this might be the role for you.


This role is full-time and based in our Collingwood office. We have a hybrid model of working and are flexible in our working arrangements.

Start Day: We're ready when you are!


Imaginer de meilleurs moyens de transporter vos affaires.
Utiliser notre influence pour la bonne cause.
Aider le monde et notre équipe à s'épanouir.

Nos espaces

'Bellroy' est un mélange de nos origines – Bells Beach et Fitzroy. Bells Beach apporte un côté décontracté alors que Fitzroy apporte un style urbain et créatif. La ville et la mer ; inspiration et aventure. Ensemble, ils créent le parfait équilibre.

Bells Beach

Notre QG à la plage se trouve juste derrière une grande dune de sable qui surplombe les spots de surf les plus réputés d'Australie. C'est là, dans le Maker Lab, que nos Product Designers innovent et que notre équipe commerciale passe la journée sur Skpye en consommant une quantité copieuse de café. L'ambiance est plus tranquille ici que chez nos voisins de Fitzroy et nous aimons nous concentrer sur notre processus créatif. Nous allons au café d’à côté dès que nous avons une petite faim ou que nous voulons espionner les surfeurs. Parfait pour se ressourcer en respirant un peu d'air (salé) frais.


Notre espace à Fitzroy est immergé au milieu du hub créatif de Melbourne. C'est là que nos équipes créatives, marketing, ingénierie et opérations développent nos campagnes et s'assurent que tous les produits Bellroy sont expédiés à travers le monde sans encombre. Les rues de Fitzroy regorgent d’énergie (et on y trouve le meilleur restaurant de ramen en dehors de Tokyo). La piscine olympique au coin de la rue est également parfaite pour ceux qui ont besoin de se rafraîchir à l'heure du déjeuner.

A distance

En plus de nos deux sièges sociaux nous avons une équipe qui travaille à distance - de l'Australie occidentale à des régions de l'Asie, aux États-Unis, à l'Europe. Être global est au coeur de Bellroy car cela nous maintient connectés et nous permet d'envisager la vie sous plusieurs regards. Si vous disposez d'une connection internet et si vous avez de la flexibilité pour faire partie d'une équipe que vous ne verrez pas tous les jours, vous pouvez envisager de joindre notre grandissante toile globale.

Our team image

Notre équipe

Le succès de Bellroy dépend de la diversité de nos équipes. Nous sommes une belle bande de penseurs et d'artisans venant de plus de 25 pays (pour l'instant). Chacun a des compétences uniques qui sont mises à profit pour réaliser une vision commune - Imaginer de nouveaux moyens de transporter vos essentiels ; utiliser notre entreprise pour influencer le monde de manière positive ; aider la société, et notre équipe, à s'épanouir.

Voir notre page LinkedIn

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