The Journal

Bellroy a 10 ans et une vie entière d'histoires

Toutes les créations Bellroy démarrent comme une ardoise vierge, et évoluent de façon unique avec chaque année d'utilisation. Alors, pour fêter nos 10 ans, nous avons demandé à 10 membres de notre grande famille, en passant de notre clients à collaborateurs jusqu'à notre propre CEO, de raconter leurs moments préférés. Des pistes de ski jusqu'aux courses de bières, les Bellroy ont très certainement vécu des aventures ces 10 dernières années.

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“My absolute favorite customer story was from a guy called Lucas. While skiing in Tahoe, he hit some deep powder and bailed, hard. Hard enough that his ski flew back and nailed him in the rear end, slicing through his ski pants and the trusty Note Sleeve in his back pocket. Even though the wallet suffered a nasty gouge, everything inside was fine, and Lucas credits it with, quite literally, saving his ass.”

– Sharni, à gauche, dirige notre équipe de service clientèle et a encore beaucoup d'autres histoires à raconter.

“I think my favorite customer story is from Dave, a loyal Bellroy fan who started a ‘polite and laid-back uprising’, comprised of hilarious haikus, in an attempt to convince us we should make a sleeve for his 10.5” tablet. After weeks of hugely entertaining back-and-forth, Dave ended up getting a Duo Totepack.

A few months later, we got another message from him. Turns out he gave the bag to his daughter, who required a tracheotomy due to severe asthma, and had to lug a portable ventilator around with her. Her equipment fit perfectly in the Totepack, and everywhere she went, people would comment on how cool it was. As Dave put it, ‘For a kid wrestling to breathe, who lives – at least for now – with a hole in her neck, the little boost of confidence and attention that bag gives her is a wonderful, simple little thing. And it might just save her life in a pinch.’

I’m not crying, I just have something in my eye.”

– Camilla, à droite, parle quotidiennement à nos clients (et garde quelques mouchoirs à portée de main pour les larmes de joie)

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“I’ve had this Slim Sleeve since, well, probably the year Bellroy started! Honestly, it still surprises me every day. THAT SIMPLE PULL TAB. Every time I pull on it, it's like I'm performing a magic trick, and I've had multiple people comment on it.

One time I was checking in for a flight, and pulled out my wallet to get my ID. I noticed a gentleman next to me, looking directly at me. We made eye contact and he nodded in approval, holding up his Bellroy wallet. I nodded back, smiling.”

– Taylor est un designer industriel, champion de la barbe et rédacteur en chef de Carryology.

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“This Slim Sleeve has been through a lot of fun with me – a new house, a new puppy and a new girlfriend (all of which have made a dint in my pocket, haha). The color of it has always delighted me. I get a lot of compliments, and it’s been quite an icebreaker. You don't see wallets this color often, so I love that it’s out of the ordinary.”

– Dan est un ami et un collègue créateur que vous pourriez apercevoir dans une ou deux photoshoot de Bellroy.

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“I love my Classic Pouch. I’ve had it for a couple of years and I use it pretty much every day. Even after being dragged around in my bag with all my other stuff, looking at it the other day I realised how pristine it still looks. It reminds me of a few things – meeting the wonderful people at Bellroy, a task or job that I have to do (depending what’s in it), and of course it reminds me of pizza! Whenever someone wants chewy or lip balm or a tissue, I’ll whip out my pouch and beat anyone else to it. Because it’s a competition.”

– Anna est une illustratrice basée à Melbourne (responsable de nos croquis de Design Icons), qui a été l'une des premières à utiliser un Classic Pouch.

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“I just turned 40 this year, and at some point carrying a backpack to a meeting started to feel a little bit ‘stuck-in-your-youth’, so the ability to fling my Duo Totepack off my shoulder and carry it from the top handles makes me feel a bit more presentable. But as soon as I leave the meeting, it’s back on my shoulder!”

– Oliver, à gauche, a co-fondé la marque de vélo MAAP (avec Jarrad, à droite).

“From the daily ride to work to product development trips in Italy, my Bellroy x MAAP Phone Pocket goes everywhere with me. Literally, everywhere. Bitter cold outdoors, coffee tables, airport lounges… And as a dad with two little ones, who knows where else. I can happily say it’s kid proof too! It may be officially called a Phone Pocket, but I like to call it the Super Wallet instead.”

– Jarrad était peut-être le plus grand fan de la collaboration Bellroy x MAAP.

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“My brother Andy made this wallet when he was at university back in 1999, using some sailcloth, binding, and a needle and thread. It turned out to be an early prototype of the Slim Sleeve! He eventually passed this one on to me to use for a while; while I enjoyed the super slim profile, the sailcloth material didn’t hold up particularly well. In the two decades since, we’ve kept the slim designs, but replaced the sailcloth with leather, which is both softer and more durable.”

– Matt, le DSI de Bellroy, a reçu les dessins de son frère (et de notre PDG) Andy depuis le début.

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Alana est photographe et surfer, et une amie de longue date de Bellroy. - Oahu, Hawaii
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James est un designer produit senior chez Bellroy. - Bells Beach
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Kaiju est notre mascotte à temps partiel au bureau, et un gentil chien à plein temps. - Melbourne
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Kannan participe à la réalisation de nos portefeuilles et leur commercialisation dans le monde. - Chennai, Inde
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Andy, co-fondateur et CEO de Bellroy, tient un prototype du Card Sleeve qu'il a conçu à partir du packaging FedEx. - Bells Beach
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Andy et Richard sont les cerveaux dans l'ombre de Huckberry. - San Francisco

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