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Since our beginning, we’ve been on a mission: To design a life of flexibility and freedom for our customers. And to have a positive impact on the world and all those who roam it.
We’re pretty active in those areas, but we tend not to shout about it (some say it’s an Australian thing).
But if we talk a little louder, maybe it can help us do more good. Because we know there’s strength in numbers. And we hope to do as much good as we reasonably can with what – and who – we have around us.
The donation from a single Bellroy helped up to 20 people sleep better. And with every 20–100 Bellroys sold, we could say we saved a life.
During the Black Friday-Cyber Monday weekend – at a time when folks in the US were exchanging gifts and saying thanks, and the world was going wild for deals and discounts – we wanted to do something to give back and say thanks, too. We wanted to encourage considered purchasing. And discourage excess. We wanted to encourage human connection. And discourage the kind of marketing that suggests you buy things you don’t need, just because they’re on sale.
(Well, we’re about this every weekend – and weekday in-between – but this time we made sure we shouted about it.)
Between Friday 24th and Monday 27th November 2017, when someone bought a Bellroy, we donated the cost of 10 bed nets to the most in-need parts of Africa. That was USD25 from every purchase.
We hoped we were encouraging folks to buy consciously. And feel good about it when they did.
While we hoped this campaign would make a great difference, our giving didn’t end when Cyber Monday did. Those familiar with our considered approach to product design won’t be surprised to hear we also apply it to our giving. Thanks to GiveWell, we can see just where the biggest difference is made and focus our efforts in those areas. And we continue to support effective charities all year ‘round.
We are grateful for your support – on that weekend and every other day. Because without you, we wouldn’t be able to help anyone at all.